Developing and Measuring Social Media for Nonprofits

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Monday, Oct. 28, 10–11:15 a.m.

Room: Franklin 7 (Hotel Floor 4)

Association/Nonprofit Section

Summary

Katie Paine, SNCR Fellow, CEO, Paine Publishing; Richard D. Waters, Ph.D., assistant professor, School of Management, University of San Francisco; and Denise Bortree, associate professor, communications, Pennsylvania State University, will speak on current trends developing in social media communication and how to measure its impact on nonprofit organizations. They’ll delve into the use of major social media outlets and offer strategies for maximizing the effectiveness of communication and relationships through social media.

Moderator

Denise Bortree, associate professor, Penn State University

Photo of Denise Bortree Bortree is a Page Legacy Scholar and Senior  Research Fellow for the Arthur W. Page Center. Before entering academia,  she worked for more than 10 years in the private sector in positions  including public relations manager and marketing manager.


Panelists

Katie Delahaye Paine, Fellow PRSA, SNCR; Member, IPR Measurement Commission, CEO, Paine Publishing

Photo of Katie Delahaye Paine, Fellow PRSA, SNCR; Member, IPR Measurement Commission Paine, Fellow PRSA, SNCR and member of IPR Measurement Commission, is the author of three books: “Measuring the Networked Nonprofit,” “Measure What Matters,” and “Measuring Public Relationships.” She writes the popular KDPaine’s Measurement Blog, and is the publisher of “The Measurement Standard,” the industry’s oldest publication dedicated entirely to measuring results.


Richard D. Waters, Ph.D., assistant professor, University of San Francisco

Photo of Richard D. Waters, Ph.D. In addition to his role at the University of San Francisco, Dr. Waters is the associate editor of Case Studies in Strategic Communication, and he has published more than 60 research articles. He also consults for Fortune 500 and Philanthropy 400 organizations.

 

 

Find out more about the conference here: http://www.prsa.org/Conferences/InternationalConference/index.html#.Ulce1n_D_3g

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2 thoughts on “Developing and Measuring Social Media for Nonprofits

    PRonunciations said:
    October 14, 2013 at 10:20 am

    Wish I could go to this. I can’t afford it and can’t get enough $ to pay for more than 1/3. I wish the PRSA would consider adding educator discounts. Sorry to miss the opportunity to meet you and so many others!

    Like

      denisebortree responded:
      October 15, 2013 at 9:10 pm

      Yes, it is quite expensive! It would be nice if there were a greater discount for educators. You might consider submitting a panel proposal next year. Speakers get free registration.

      Like

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