Big celebration today because my book with Lee Ahern just published – Talking Green: Exploring Contemporary Issues in Environmental Communications. Check it out. The book explores strategies for motivating environmental behaviors by offering a number of thought pieces and research studies reacting to Tom Crompton’s (World Wildlife Fund – UK) white paper, Weathercocks and Signposts.
In the white paper, Tom argues for a greater focus on what he calls a “values-based” approach to environmental communication rather than a “marketing” approach. In a nutshell, the values-based approach taps into identity and associates environmental action with values that people already hold; the marketing approach asks people to take small steps that lead to larger commitments toward the environment.
The chapters explore different aspects of his arguments and add new insights to our understanding of the value and impact of environmental communication. I’ve enjoyed working on the project, and I’m happy to be able to share it with others now.